About WF


Making special memories with your dog , one MEMORABLE outfit at a time

Our mission ..

We want to make the time with your dog special , while keeping your pup stylish and safe.

We make modern & high-quality products for people who’s dogs are family 

For people who won’t settle for boring accessories 

As a woman-owned and operated small business, we support women entrepreneurship and constantly partner with other small businesses 

My name is Lavi , founder and creator of Woof Frills, an online dog accessory brand based in the UK. My passion since as long as I can remember has been dogs & sewing. So much so that I started Woof Frills in 2019 by handmaking all of my products .

I handmade all of our starter products alongside working full time as a dog groomer 

I began investing every single penny that I made into developing new products . It didn't take long before I found myself running Woof Frills full time and left my day job.

For the first 2 years of business i handmade every item together with my first employee.

After 2 years of working 80 hour weeks I find out that i will become a mum so I decided to have our first manufactured products sampled by factories overseas.  

I have a huge passion for the industry I am in, a big love for dogs, and I truly believe in my brand and the happiness it brings to my customers. 

i have big plans for 2023 for Woof Frills. Follow our journey and join our growing community on  Instagram or Facebook . 


Lavi - creator & Owner