About WF

At Woof Frills, we believe every walk should feel like a paw-ty.

We’re here for the dogs who don’t just walk—they strut. And for the humans who love spoiling them. From collars that speak louder than words to harnesses made for the spotlight, our gear is as fabulous as your pup’s personality.
Sassy? Always. Stylish? Obviously. Practical? You bet.

We believe your dog’s personality should shine through in every detail—and that includes what they wear. Whether your pup is sweet and sassy or cool and confident, we’ve got the look to match.

Every order is packed with love (and yes, a handwritten note—because we’re extra like that). That’s the Woof Frills difference: thoughtful, stylish, and unapologetically over-the-top—in the best way.

Because basic? We don’t do that here.

I’m Lavi, the human behind WF—running things from our spare room turned mini office, with my three-year-old assistant constantly climbing, chatting, and occasionally sticking stickers where they definitely don’t go.

WF started in 2019 from a corner of my room, a sewing machine, and a full-time dog grooming job on the side. I handmade every single piece, reinvested every penny, and hustled hard (sometimes into the early hours) to grow what is now a brand full of flair, frills, and a whole lot of love.

For the first two years, it was just me and one team member sewing like mad. Then I became a mum, and—between nap times and snack breaks—I started working with trusted manufacturers to keep the quality high and the sass even higher.

WF is still run from home, and it’s still fuelled by obsession-level love for prints, pups, and personality.

Thanks for being part of the pack—can’t wait to see your pup slay their next look